www.SweetPearl.com is a brand-new website in the image of the ingredient: pleasurable, creative, evoking well-being and bringing new flavour to the web.

A nice example of effective communication, www.SweetPearl.com will enable both food and nutrition professionals as well as consumers to access a mine of tailor-made information from dedicated spaces about Roquette Group’s flagship ingredient - SweetPearl™ maltitol.

Open mainly for food professionals (in particular in the fields of chocolate, bakery products, chewing gum and sugar confectionery), this new website will be of special interest to the marketing, R&D and nutrition sectors.

SweetPearl™ is giving a boost to the gourmet market by at last linking nutritional benefits to flavour, eating pleasure and creative potential. It owed it to itself to make sure visitors could be informed on its very latest news by subscribing to a monthly newsletter.

www.SweetPearl.com is also opening up to the general public. Consumers in search of new food products combining gourmet pleasure and healthy balance will find answers to their current concerns with clear information about the SweetPearl™ ingredient.

Roquette launched SweetPearl™ in January 2009 at the Pro Sweets show in Cologne. SweetPearl™ maltitol is a sweetener which is naturally sweet and produced from renewable agricultural raw materials: wheat and maize.

A source of innovation, SweetPearl™ is a veritable flavour enhancer and improves the nutritional value of foodstuffs without making any major changes to recipes or manufacturing processes. SweetPearl™ is designed for any food application: chocolates, bakery products, chewing gum and many others.